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How to Recognize a Phishing Scam

We’ve all been there: mindlessly scrolling through our email only to see an unexpected message in your inbox. The subject may be...

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How Site Security Can Have A Major Impact on SEO

A website is hacked every 39 seconds. Yes, you read that correctly. You may think that your website will never be the...

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Seasonality & Your Business

The official start of spring is around the corner, and our team at EMSC couldn’t be more excited to swap our snow...

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Dialing-in Lead Attribution with Your CRM

CRM, or customer-relationship management, is the way in which your company manages interactions with both current and future customers. The goal of...

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Chatbots & Customer Experience

Your business has a lot to accomplish every day. Responding to client requests manually can take hours and many of your clients prefer...

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Holiday Social Media Etiquette

We are in the full swing of the holidays, meaning that your company’s social media is as well! As you know, what...

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EMSC at Envision Unlimited

Recently, our team had the opportunity to speak with the amazing staff and volunteers at Envision Unlimited about digital marketing and how to utilize different aspects of social media to get their message out. We will be working with their team to streamline their social accounts, help with email marketing, and much more! What is Envision Unlimited? For those that do not know, Envision Unlimited is an organization in Chicago that aims to provide persons with disabilities or other special needs services that promote choice, independence, and community...

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How Your Small PPC Budget Can Compete

Forbes recently wrote a great article detailing how smaller companies can compete with Pay Per Click advertising against bigger competitors with bigger budgets. A lot of this is routine knowledge for PPC professionals but it is great information to digest if you own a small budget of have ever wondered how your business could possibly compete with the bigger spenders in your area. Basically, think about your biggest profit centers and target more of the precise ways people would search for those products and services. We work with a lot...

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How to Solicit Reviews With Google Plus

If your business is like most businesses then you have probably tried (and possibly failed) to solicit more positive reviews online. Everyone knows that Yelp is a tough review site to crack so you may have tried Google+. Google+ is great because all it requires is a gmail and your customers don't need to have written countless reviews for their glowing sentiment about you to be shown. However, you may have been going about it incorrectly. If you send any type of email marketing or social marketing with...

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Are You Ready For Mobilegeddon in Chicago?

Google has officially launched "mobilegeddon" and your site could be in severe danger of losing its current rank or falling further into the archives of search if you do not pass the mobile test. Organic results on mobile devices will now have a bias towards sites that are considered mobile friendly. To find out if your site is mobile friendly you can take the mobile friendly test . This announcement is not new as it was originally announced earlier this year but today is the day that the update began...

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The difference between GOOD SEO companies and BAD SEO companies

Here is a great article listing red flags when choosing your SEO agency. Check out #1 and #5 especially. See the list...

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A New, Click-less World

In the 10+ years of designing web user interfaces, I've never asked myself, "should they have to click on things to navigate this site?". That's what we know and how it's always worked: you click something, you get something. The people at dontclick.it have developed an interface which doesn't require one single click to navigate the site.  It's more of a research project which records all of your mouse movements and clicks–which by the way you get punished for. This could be another radical UI concept that fizzles...

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Your Yelp Reviews Never Sounded Better

Stumbling upon a negative Yelp review about your business can be unsettling, aggravating and downright the worst. Gotta Kid to Feed Productions has published a YouTube channel with videos of seasoned actors and award-winning narrators reading real Yelp reviews of actual businesses. If you had to discover a negative review one way or another, wouldn't it be nice to this way? Start watching >

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A Creative 404 Page Design

There is nothing more annoying than getting an error when you click through to a website. The last thing you want is to create a negative experience for your website's visitors. Designing a good 404 "Not Found" error page is a good way to ease back on your users' frustration meter, which will increase the likelihood of them sticking around for a few more pageviews.  The North Face took their 404 Error Page to the next level by adding a little humor to an otherwise aggravating situation. Instead of screaming, "ERROR WILL...

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SEO is Changing… Time to Diversify Your Content

From Penguin to Panda – 24 Panda updates to be exact – Google is upping their ranking standards. It's not about links and meta tags so much as it is about content diversity, accessibility and freshness of content. When it comes down to it, Google is all about user experience and wants to make sure that every search result they display to be just that. Google's search algorithm isn't just favoring websites that have the most off page content and links, they are looking for the most useful,...

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WordPress website getting hacked?

Not too long ago, a few of  our clients' WordPress websites were the victims of brute force attacks, which is when a hacker uses software which systematically checks all possible combinations of characters in the password, until they are granted access. Unfortunately, WordPress doesn't come with any basic defenses to avoid such an attack. I tried a few security plugins that protect your site against brute force attacks – the one stuck out was Limit Login Attempts. It's extremely easy to use and lightweight and has some key features:...

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