Seventy-seven percent of internet users read blogs. Small businesses with blogs get 126% more lead growth than small businesses without blogs. Do you catch our drift?
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Content and SEO go together like peanut butter and jelly. Google won’t be able to find your company if you don’t have strategic, thoughtful content to back it up.
It’s as simple as that. Content creation via website pages, blogs, back-end pages, videos, quotes, articles, case studies, live chat, social media posts, gifs and more is a great way to give Google something to crawl. In today’s content-centric world and 3.5 billion Google searches per day, cookie-cutter, outdated content simply doesn’t cut it anymore.
Progress continues to be made in terms of ranking web pages on the quality of their content, however, keywords still play a pivotal role in how your company ranks on Google. Copying and pasting your keyword or phrase multiple times throughout the same page isn’t cutting it anymore. Keywords need to be seamlessly integrated into your brand’s story instead of sticking out like a sore thumb. Our team can help you with that.
When creating content, we abide by SEO content best practices. We create content that is:
What’s the point of creating content if your consumer doesn’t take anything away from it? We are happy to do the necessary research to become experts in your business, creating a uniform voice and tone for all content that you push out.
Your content should be nothing if not credible. Every content page, blog and social media post will be crafted with care and fact-checked to ensure consumers are getting the right information.
High-quality videos, pictures, infographics and other engaging content can help bring your company to life.
Through keyword research, properly formatted content, and internal linking, your content will be optimized in a way that actually shows up on Google. After all, isn’t this the end goal?
Organic results appear on search engines for free. Where the results appear on the search results page is based on an algorithm that determines how relevant the results are to the terms being searched. You can increase your organic search ranking through a number of on and off-page SEO efforts. Paid results are results that a company or advertiser has paid to appear on the search engine results page. Paid results use a keyword bidding method to appear on the page and then pay for each click their ad receives. Paid results appear before organic results on the search engine results page.
Pay-per-click (PPC) is a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to your website, rather than attempting to “earn” them organically.
1. You set your budget & control costs 2. You only pay when an interested pers clicks on your ad 3. You can reach your target consumer at the right time with an ad 4. PPC can show results quickly 5. Results are measurable and provide a wealth of useful data
Small businesses often overlook all the great benefits of digital marketing because they don’t have the staff or the time to do so. However, digital marketing is extremely important for all businesses, including small and local ones. Digital marketing allows you to reach customers that are actually searching for the services you offer, rather than hoping that a local TV ad reaches potential customers. SEO and PPC efforts often provide much better leads, and at a lesser price. At EMSC, we can take care of all of your digital marketing needs, from building a new website to running your social media accounts, so that you can focus on your business. We are able to provide you with a customizable digital strategy, meaning that the budget that you have for your digital marketing is optimized to the fullest extent. Call today for a free SEO consultation!
Crawling and indexing are two distinct steps in a process where search engines locate, file, and rank web content. Crawling is the initial discovery stage, where “spiders” scour the internet looking for new content. Once pages have been crawled, the next phase is indexing. Indexing is the organization and storage of pages that have been crawled. If a page is indexed, it becomes a contender to show as a search result for relevant queries.
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