Featured Snippets

When a Google Search user asks a question, Google populates a box with a brief, summarized answer. These quick answers are called featured snippets and are displayed at the top of the search in a box with a link to the page, a page title, and a URL. Featured snippets make it easier for users to find answers to their questions without having to research on several pages. For your web page, being selected as a featured snippet can increase traffic and boost your rankings, and typically on a very large scale. One study reported that a click-through rate of a page featured in a snippet increased from 2% to 80%.

These easy-to-read snippets present information clearly to the user and are highly sought after in the SEO world. So, how do you get your information to be a featured snippet? Google’s famous algorithm detects high-quality websites that answer the user’s questions and chooses to feature the pages with the highest quality score. While you cannot pay to be featured, you can optimize your site to feature the type of quality content that Google is searching to feature.