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Site Speed Enhancement

In 2019, the importance of site speed is at an all-time high. Google's latest Mobile-First ranking takes site speed into ranking consideration. A fast site creates a greater user experience and allows for more conversions.

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Overview

Site Speed Enhancement

Instant results are something that is expected in the Information age. Optimizing a site to show content quickly is a major part of creating conversions and generating revenue. It’s no secret that users “bounce” from a slow site. Don’t let something as correctable as site speed be the reason you don’t connect with a user.

There are many factors that affect site speed. Improperly sized images, inadequate hosting, excessive plugins, and general neglect of site maintenance to name a few. At EM Search Consulting, we go through a comprehensive list, identify the issues, and take the proper steps to find the solution.

Steps to Optimize Page Speed

Optimize images to reduce the size but keep image quality
Compress all files to decrease render time on all devices – also known as G-zip compression
Analyze hosting and migrating sites to a faster server if necessary
Utilize a high-end Content Delivery Network (CDN) to serve up your site
Eliminating old plugins and add-ons that increase load time
Deferring unused CSS and “Lazy Loading” images.
Setting up a tag management system to decrease load time (Google Tag Manager)
Reduce redirects (The more times a page redirects, the longer it will take for site content to load)
Leverage browser caching

Speed up your site today