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Search Engine Optimization
Search engine optimization is a marketing objective focused on growing visibility in organic search. SEO matters because organic results matter – they dominate SERPs, are the primary website traffic medium, and outperform paid search result clicks. SEO is a smart, long-term investment in your website.
SEO (search engine optimization) is one of the core competencies at EM Search Consulting. We have successfully optimized over 150 local, regional and national accounts and currently have over 32,000 contracted keywords ranking on the first page of search engines. The goal of search engine optimization is to be on the first page of search engine result pages (SERPs).
of revenue is captured by
organic traffic
(BrightEdge)
of all traffic comes from
search engines
(Forrester)
of consumers perform some type of online research before making a large purchase (Retailing Today)
of people don't scroll past the first page of search engines (HubSpot)
Dominate search results with our precise keyword targeting strategies, ensuring maximum visibility for your website.
Identify and rectify potential issues hindering your website's performance, boosting its SEO health and ranking potential.
Craft compelling content that resonates with your audience and search engines alike, driving organic traffic and engagement to your site.
Highlighting our expertise and skills in the SEO department, we bring years of hands-on experience and a deep understanding of the ever-evolving landscape of search engine optimization.
Our team comprises seasoned professionals who have honed their craft through years of practical application, staying abreast of the latest trends and algorithm updates to deliver results-driven strategies tailored to your specific needs.
Moreover, we pride ourselves on our team's extensive expertise, backed by a diverse educational background and a track record of excellence in various industries and niches. With advanced degrees and certifications in digital marketing, our specialists bring a wealth of knowledge to the table, allowing us to devise customized solutions that resonate with your target audience and drive tangible results.
Google has recognized EMSC as a Google
Premier Partner for 9 straight years.
Mastering Google AdWords is difficult and not for the feint of heart. However your AdWords program will be in expert hands at EMSC. Our performance excellence in Google AdWords has earned us the distinguished honor of being named a Google Premier Partner for the past nine year running. There are dozens of updates and changes to AdWords each year and only someone who stays on top of them can keep campaigns performing at the highest level.
EMSC achieves this. Every member of the EMSC Team is certified in Google AdWords and has advanced knowledge and training in AdWords so that your campaign is designed and executed in the most efficient way possible to deliver you a maximum return on your AdWords marketing budget.
Learn MoreDeljo Heating & Cooling has a 90+ year
history in the Chicagoland community
for providing top quality HVAC products
and services to its customers.
Keywords
359New Users
124%Sessions
115%
The Liposuction & Cosmetic Surgery Institute
provides liposuction and cosmetic surgery procedures
in Chicago, Arlington Heights, Oak Brook, Naperville,
and the surrounding areas.
Ranking
#1Top of Page
85%Conversions
288
The Chicago personal injury attorneys
at Shea Law Group have over 90 years
of combined experience representing
Chicago personal injury victims.
Keywords
1.2kCall
23%Conversions
54%
Organic results appear on search engines for free. Where the results appear on the search results page is based on an algorithm that determines how relevant the results are to the terms being searched. You can increase your organic search ranking through a number of on and off-page SEO efforts. Paid results are results that a company or advertiser has paid to appear on the search engine results page. Paid results use a keyword bidding method to appear on the page and then pay for each click their ad receives. Paid results appear before organic results on the search engine results page.
Pay-per-click (PPC) is a form of digital marketing in which advertisers pay a fee each time one of their ads is clicked. It is a way to buy visits to your website, rather than attempting to “earn” them organically.
1. You set your budget & control costs 2. You only pay when an interested pers clicks on your ad 3. You can reach your target consumer at the right time with an ad 4. PPC can show results quickly 5. Results are measurable and provide a wealth of useful data
Small businesses often overlook all the great benefits of digital marketing because they don’t have the staff or the time to do so. However, digital marketing is extremely important for all businesses, including small and local ones. Digital marketing allows you to reach customers that are actually searching for the services you offer, rather than hoping that a local TV ad reaches potential customers. SEO and PPC efforts often provide much better leads, and at a lesser price. At EMSC, we can take care of all of your digital marketing needs, from building a new website to running your social media accounts, so that you can focus on your business. We are able to provide you with a customizable digital strategy, meaning that the budget that you have for your digital marketing is optimized to the fullest extent. Call today for a free SEO consultation!
Crawling and indexing are two distinct steps in a process where search engines locate, file, and rank web content. Crawling is the initial discovery stage, where “spiders” scour the internet looking for new content. Once pages have been crawled, the next phase is indexing. Indexing is the organization and storage of pages that have been crawled. If a page is indexed, it becomes a contender to show as a search result for relevant queries.
Learn how our digital marketing programs can help turn
more clicks into paying customers.
Search Engine Optimization Guide
Search Engine Optimization
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